Tired of investing in marketing strategies that fall short of delivering the promised results?
Research shows that 75% of users will never move past the first page of search results, leaving countless businesses buried in obscurity. But is Google Guarantee worth it for roofers?
The endorsement of the Google Guarantee badge is a powerful visual signal that instills a feeling of a reputable and trustworthy roofers to potential customers. This is Google’s way of implanting trust and confidence in potential customers by vetting and endorsing your roofing businesses.
Competition is rife in the roofing market, and wanting to take your business to new heights requires new innovative strategies. This program could be the silver lining you’re looking for to elevate your business above the competition.
Is Google Guarantee Worth It for Roofers?
In the ever-growing competitive roofing market, vying for the attention of homeowners who need leak fixing, roof cleaning, restoration, or installations can take time and effort. You must constantly struggle to assert yourself as a trusted provider to people who don’t know you.
The buzz around Google Guarantee could be worth your attention, where standing out is challenging. Having the backing and seal of approval from Google with a money-back guarantee automatically instills a sense of trust in your business with viable leads.
Leads are the lifeblood of any business. Being affiliated with this program helps you shine above the rest of the roofers competing for customers.
Your chances are automatically higher at getting more clicks on your website, meaning more inquiries and lead generations that ultimately lead to more roof inspections.
Determining whether this program is worth it for your roofing business depends on a few factors:
- Trust and credibility
- Lead generation
- Costs versus return on investment
- Competitive advantage
- Local search ranking
In the world of algorithms, finding new and innovative ways to promote your business is always a positive idea to help generate new leads before disregarding them.
How Does Google Guarantee Work?
For Google to back your business, they need to verify the legitimacy and quality of your service and require applicants to follow a rigorous screening process.
Once your business is approved, you receive the badge of approval, which indicates that Google stands behind your company and deems you a reliable service provider that homeowners can comfortably hire for their roofing needs.
Potential clients have peace of mind when contracting a Google Guaranteed roofer, knowing that they are protected should they have any claims against your work quality. This guarantee has a lifetime limit amount that varies according to country.
From a client’s perspective, there is always the fear of paying out money to contracts where you may be disappointed by the quality of their service, and they are left out of pocket; this guarantee offers clients a safety net.
Suppose they are not satisfied with the quality of the service. In that case, they can request a reimbursement, which is investigated at Google’s sole discretion.
How Much Is a Google Guarantee Lead?
Google Guarantee operates on a pay-per-lead (PPL) model. You only pay for qualified leads or calls submitted through the local service ad platform. This program boosts your post over the general pay-per-click (PPC) model.
The cost of a lead varies depending on your location. In general, you can pay a flat rate of $50 per month and an additional fee per lead, which is, on average, about $25.
This fee structure ensures that you’re only paying for genuine leads from potential customers actively seeking roofing services in your area.
You might be wondering if it is worth it. Compared to the cost of PPC models, where you pay for every click your website gets, Google Guarantee’s PPL only charges for the pre-qualified leads that you receive; these leads have a higher chance of being converted into sales.
It’s essential to consider your business’s circumstances when evaluating the benefits you could receive.
Here are a few factors to take into consideration:
- Your company’s budget allowance.
- Your company’s growth goals.
- The competition in your market.
Many roofers find that the benefits of increased online visibility, trustworthiness, and lead generation outweigh the costs associated with the program. It’s not merely a company expense but should be viewed as an investment in the future success and growth of your enterprise.
What Are the Advantages of Google Guarantee for Roofers?
Weighing the pros versus the cons is essential to making an educated choice; here are some of the top advantages of joining the program.
1. Enhanced Trust and Credibility
Roofing services with a badge signify that Google has vetted their business and trusts your services to the point that they are willing to give a guarantee on your workmanship and services.
2. Increased Visibility in Search Results
Your website is boosted above the standard Google Ads services, and the noticeable green badge increases the visibility of your services, attracting attention from potential customers in need of shingle restoration, installations of tiled or metal sheeting, or waterproofing.
3. Higher Click-Through Rates
High click-through rates are essential to boost your website’s visibility, which will ultimately drive more traffic to your business; the badge’s visual endorsement will create interest and promote a greater online presence.
4. Qualified Leads
One significant advantage is that you only pay for qualified leads. Pre-screened leads ensure they meet your requirements. Receiving warm leads ready to request a roof consultation or inspection makes it easier to convert and increases the conversion rate of your leads.
5. Competitive Advantage
In a crowded market, having the Google Guarantee badge sets your roofing business apart from the competition.
If these advantages speak to your goals, you can check your eligibility before enlisting with the Google Guarantee program.
Are There Any Disadvantages of Google Guarantee?
It’s essential to consider any potential disadvantages and whether the program aligns with your business goals and resources.
1. Increase Competition and Higher Costs
As more roofers join the program, competition for leads within the platform may increase, which can affect the cost per lead.
2. Strict Requirements
Google imposes stringent requirements for businesses to qualify, including background checks, licensing, and insurance verification. Joining is not an immediate process, and getting vetted may be time-consuming.
Conclusion
Carefully considering the program’s pros and cons in relation to your business’s individual goals and budget will determine if Google Guarantee is worth it for roofers. Understand that vetting is a timely process but is a potential tool to grow your online presence and increase your lead generation.